One step backward…

This is a video made in a group project completed in Spring 2010. The brief, set by Kin Design, was to create the concept for some pop-up shops in London, promoting Nokia’s N900 smartphone.


The idea was that users would use a N900 at the locations to interact with physical representations of apps, which used more analogue/traditional media processes to give a more memorable and tactile experience than what purely digital platforms can offer.

It was an exploration of the relationship between analogue and digital media, something which I am very interested in, and, similarly, the relationship between humans and technology.

There’s a good chance my work this year will wander frequently into this territory.

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